Equator

Introduction to Equator.Green

Our Vision

The word Equator connotes global awareness and connectivity, an adventurous sense of widening of one’s perspective to embrace the whole of this planet that we share with other living things and mutually depend on.

Our planet’s wellbeing is compromised, and we are faced with existential questions: is it too late to remedy things, and is it beyond an individual’s capacity to meaningfully contribute to viable environmental solutions?

Equator.Green is fundamentally committed to the proposition that global ecological degradation can be ameliorated, and that individuals qua individuals can significantly participate in this process.

Equator.Green seeks to realize a strategy that provides individual consumers with the opportunity to make meaningful market-driven contributions to environmental sustenance, biodiversity and restoration efforts. This it will do via its website.

The plan is for Equator.Green to serve as an encompassing online merchandising sales platform geared toward promoting and facilitating dynamics of our earth’s environmental flourishing.

That is, Equator.Green boldly intends to become what can be described as a “Green Friendly” online alternative to Amazon Prime.

Business conducted via Equator.Green will encourage planet-first thinking and will generate revenue to fund vetted revitalizing projects.

Equator.Green will look to support projects seeking to synthesize workable solutions in contexts where competing interests of business development and environmental sustainability currently collide.

Equator.Green envisions eventual participation by the full spectrum of business enterprises, from transnational corporations to local artisanal co-ops.

The platform will feature a range of products sold under the “Equator” brand name. The Equator logo will become a stamp of approval, verifying goods and services as meeting the highest standards of environmental responsibility and sustainability.

The Equator.Green website will create a space for the emergence of the dialectic between becoming informed and becoming involved. Consumers will be immersed in the processes and implications of production: they will see where, and how, and by whom the goods they purchase are made. They will see and experience the dynamic projects of renewal which their commerce supports.

Equator is in its infancy. The trade name has been registered and the website has been reserved. A leadership team is coalescing, and products and projects are being identified.

The initial focus will be on products and projects associated with Ecuador. Ecuador, of course, takes its name from the equator, and the country’s well-known biodiversity, and the vibrance of its indigenous cultures, combine to make it the right place to begin.